Paste: Never a bad slide.

Paste was WeTransfer’s web-based, collaborative alternative to PowerPoint and Keynote. You brought the content, Paste turned it into a deck.

RoleSenior Product Designer
TeamDesigners and developers
TimelineMay 2020 – Feb 2022

Stop making slides, start pitching ideas.

Paste designed slides automatically from whatever you dropped in and applied your company’s brand style. A grid view made a whole deck easy to scan at a glance, and teams could shape and present decks together in real time. The aim was to bring ease and delight to making slides, and to make Paste a canvas you could think on.

Welcome to Paste video
Welcome to Paste. Designed and art directed by me, with motion designer Flávio Lourenço.

My part

I worked on product development and strategy, and most of all on onboarding: the first minutes that turned someone with a pile of content into a deck creator.

I also led the design and development of the Paste iOS app, which launched in June 2020.

  • Product development and strategy
  • Onboarding
  • iOS app, design and development lead
  • User research and user testing
  • Art direction, UX and UI design, prototyping
Credits
  • TeamStijn Eversdijk, Flávio Lourenço, Daria V., Iulia Soare, KJ Chun, Will Urmston, Larry Fox, Alban Creton, Joe Yuhas, Matt Cullerton, Manpreet Sethi, Allen Lau