Hi, my name is Sjoerd.
I’m a Staff Product Designer and Art Director with 15+ years of experience developing cutting-edge digital products, digital product marketing, and mentoring talent.
Right now, I’m working at Flodesk developing new product initiatives across teams. Before this I worked at WeTransfer (acquired) within the growth organization, contributing to products that support creative collaboration.
Earlier in my career I worked on digital and marketing products at Present Plus (acquired), Your Majesty, and IceMobile.
Fifteen years of design thinking.
- 2025 – now
Flodesk, Staff Product Designer
New Product Development since January 2026, after the Checkouts team. I drive product strategy and new product development with engineering, research, product marketing and education, from user research to launch.
- 2020 – 2025
WeTransfer, Senior Product Designer
New products in the Growth department, Portals & Reviews, and Paste by WeTransfer. Research, testing, art direction, UX and UI, design systems, product marketing and prototyping.
- 2018 – 2020
Your Majesty, Product Designer
Campaigns and products for clients like Airbnb, Samsung, Dopper, APB and the V&A museum.
- 2016 – 2018
WeTransfer, Product Designer
The 2016 redesign of wetransfer.com, then the core team of four that took WeTransfer for iOS and Android, now Collect, from idea to launch in nine months. Later the Subscriber Success team.
- 2011 – 2016
Present Plus, Your Majesty, IceMobile
Designer at Present Plus (acquired by WeTransfer in 2016) and Your Majesty, and visual product designer at IceMobile. Clients included Airbnb, Netflix, Samsung, Adidas, Absolut and Volkshotel. Awards for Volkshotel and Absolut’s Andy Warhol Art Exchange.
My work
A selection of products I helped shape, from WeTransfer’s 2016 redesign to the commerce layer I’m building at Flodesk.
Side projects and other experiments.
- Stemdan.nl, preparing Dutch first-time voters (2017)
- Amsterdamburger.club, finding the best burger in town (2016)
- Virtuawl Pubcrawl, a pub crawl in times of a pandemic (2020)
- Planet Kimchi, perfecting my kimchi recipe (2022 – now)
Mini-obsessions.
Fascinations that usually last about a week. Diving deep into all these tiny design things gives me extreme joy. Here’s a short list of my current but mostly previous mini-obsessions:
- Obsessed with the fact that Thomas Bangalter and DJ Falcon made Call on Me a few years before Eric Prydz ran away with it.
- I’m very much into Ben Lippett’s cooking and his cookbook, How I Cook. My girlfriend is a fan too.
- Italian product design movements from Milano, especially Danese from the ’50s and the Memphis group from the ’80s. Also B-Line!
- Collecting typography in Amsterdam.
- The styling that Imruh Asha does for big brands is really dope and different.
- Shooting analog photos with my 45-year-old Pentax P30.
- Everything typography at Ohnotype.
- LCD Soundsystem’s 45:33 album.
- The art from Mr. Bingo, Sander Sturing, Willem de Haan and Tommy Cash.
- The light installations from Children of the Light.
- The #MakersMonday by Studio Hagel.
- Have you ever checked out Chinese cigarette packaging aesthetics? Somebody should make a book about that…
- The super fun art direction from Mirka Laura Severa and Max Siedentopf makes me jealous.
- Perfecting my kimchi recipe, 2 kilos at a time.
- Public Possession keeps delivering cool stuff.
- Training myself to look at the world like Onno Blase and Jan Dirk van der Burg.
- DEEWEE, the record label from Soulwax, consistently puts out the weirdest stuff.