Sjoerd van Rijen — Portfolio
Updated on October 2022

Hi, My name
is Sjoerd.

I'm an Amsterdam-based Sr. Product Designer passionate about helping the development of brand-new digital products, digital product marketing, and coaching young talent.

Currently, I’m helping the Portals and reviews team at WeTransfer to make the client review process less tedious. Before this, I worked on Paste by WeTransfer, cool innovation and digital products at Your Majesty, and mobile innovations at IceMobile.

Product design

Paste by WeTransfer 
At the moment I'm working with a small disciplinary team on Paste, a new product in WeTransfer's suite of creative tools aimed at automating design for presentations. I'm mostly focussing on growing our userbase and improving our product through research, product design, product marketing, and art direction spread out over multiple teams in our product org. Here's an explainer video that I was heavily involved with that I think explains Paste pretty well.

Collect by WeTransfer
Together with a multidisciplinary team, we collaborated to define the future of WeTransfer for Mobile. After researching how people consume inspiration, we tried to tackle the problem of not having one place to collect and keep your inspiration.
I was part of the core team of 4 that took the product from ideation to launch in 9 months. After that, I was heavily involved in the product marketing and communication design. If you want to know more check out the website or the launch video

The all-new 
I was lucky to be part of the redesign of WeTransfer in 2017. With a core team of 8, we tried to create a faster, more secure and more reliable service through research and design. 5 months later, we rolled out the new WeTransfer to 195 countries. Check out the more in-depth article about our design process or check the live website at

Present Plus London 
Creating showreels is the most time-consuming thing there is for film production companies. Present Plus, a creative film production studio from London, asked us in 2016 to create a solution to that problem. We created an online presence where the showreel became the heartbeat of the site. A never-ending, easy to update showreel as the landingpage with details about the project hiding behind every client’s clip. I was the product designer on this project with the great almighty Thomas Offinga. Here is a small clip of the live site.
Your Majesty was invited in 2014 to design and build the online platform for Volkshotel, a new hotel/club/restaurant/creative space, located in an old newspaper building in Amsterdam. We created this vibrant online space for users to explore this weirdness. Visit the site here or check the case here. I was a designer on this project together with the amazing Magnus Lowing.

Side projects


  • Room 606 designed by Arne Jacobsen 
  • Shooting analog photos with my Pentax P30  
  • Digital hoarding under alias R3mbr4ndt
  • Rare disco, funk and italo
  • Chinese cigarette packaging aesthetics
  • Amsterdam Typography

For more information on my professional background, check out my Linkedin. If you want to chat or get more information about my work, please reach out to me at