Last Updated Oct 2026
Hi, My name
is Sjoerd.
Hi, My name
is Sjoerd.
I’m an Amsterdam-based Staff Product Designer and Art Director with 15+ years of experience developing cutting-edge digital products, digital product marketing, and mentoring talent.
Right now, I’m working at Flodesk developing new product initiatives croos-teams. Before this I worked at WeTransfer within the growth organization, contributing to products that support creative collaboration. Earlier in my career I worked on digital and marketing products at at Present Plus (acquired), Your Majesty, and IceMobile.
Read my Lovers Magazine interview to get into depth.
Product design
New Product Development at Flodesk
Mar 2025 - now
Driving product strategy and new product development at Flodesk, partnering with engineering, research, product marketing, and education to define opportunities and bring new products to market. Leading end-to-end product creation, from user research and strategic ideation to art direction, UX and UI design, prototyping, and product marketing. Establishes the standard for product craft and strategic thinking across teams.
Reviews & Portals by WeTransfer
Mar 2023 - Mar 2025
Portals' main goal is to make the client review process less tedious. With portals and reviews, we’re trying to expedite feedback and decision-making for creatives and their clients. Creatives get features to present their work and guide their clients’ attention while clients get features to express their feedback in context and on time.
Paste by WeTransfer
May 2020 – Feb 2022
Paste, a product in WeTransfer's suite of creative tools aimed at automating design for presentations. Together with a multidisciplinary team of designers and developers I was daily involved in User Research, User Testing, Ideation / Brainstorms, Art Direction, UX Design, UI Design, and Prototyping.
Collect by WeTransfer
Nov 2016 – Jan 2018
Together with a multidisciplinary team, we collaborated to define the future of WeTransfer for Mobile. After researching how people consume inspiration, we tried to tackle the problem of not having one place to collect and keep your inspiration.
I was part of the core team of 4 that took the product from ideation to launch in 9 months. After that, I was heavily involved in the product marketing and communication design. If you want to know more check out the website or the launch video
Paste by WeTransfer
May 2020 – Feb 2022
Paste, a product in WeTransfer's suite of creative tools aimed at automating design for presentations. Together with a multidisciplinary team of designers and developers I was daily involved in User Research, User Testing, Ideation / Brainstorms, Art Direction, UX Design, UI Design, and Prototyping.
Collect by WeTransfer
Nov 2016 – Jan 2018
Together with a multidisciplinary team, we collaborated to define the future of WeTransfer for Mobile. After researching how people consume inspiration, we tried to tackle the problem of not having one place to collect and keep your inspiration.
I was part of the core team of 4 that took the product from ideation to launch in 9 months. After that, I was heavily involved in the product marketing and communication design. If you want to know more check out the website or the launch video
The all-new wetransfer.com
Mar 2016 – Nov 2016
I was lucky to be part of the redesign of WeTransfer in 2016. With a core team of 8, we tried to create a faster, more secure and more reliable service through research and design. 5 months later, we rolled out the new WeTransfer to 195 countries. Check out the more in-depth article about our design process.
Present Plus, Your Majesty, and more...
2011 – 2016
Before I decided to focus on being a product designer, I worked for 7 years in agencies in and around Amsterdam for clients such as:
Samsung, Absolut, Airbnb, ABN Amro, Albert Heijn, Universal, Dopper, PostNL, Netflix, Facebook, V&A, Volkshotel, FILA, Adidas, Mr. Porter, Museumnacht, Dopper, and WeTransfer.
Side projects
- Stemdan.nl - Preparing Dutch first-time voters (2017)
- Amsterdamburger.club - Finding the best burger in town (2016)
- Virtuawl Pubcrawl - a Pubcrawl in times of a pandemic (2020)
- Planet Kimchi - Perfecting my Kimchi recipe (2022 - now)
Mini-obsessions
- Italian product design movements from Milano, especially Danese from the '50s, and the Memphis group from the '80s. Also B-line!
- Collecting typography in Amsterdam
- The styling that Imruh Asha is doing for big brands is really dope and different.
- Shooting analog photos with my 45-year-old Pentax P30
- Everything typography at Ohnotype
- LCD Soundsystem's 45:33 album
- The art from Mr. Bingo, Sander Sturing, Willem de Haan, and Tommy Cash
- The light installations from Children of the Light
- The #MakersMonday by Studio Hagel
- Have you ever checked out Chinese cigarette packaging aesthetics? Somebody should make a book about that...
- The super fun art direction from Mirka Laura Severa and Max Siedentopf makes me jealous.
- Perfecting my Kimchi recipe 2 kilos a time.
- Public Possession keeps delivering cool stuff.
- training myself to look at the world like Onno Blase and Jan Dirk van der Burg
- DEEWEE, the record label from Soulwax, consistently puts out the weirdest stuff
For more information on my professional background, check out my Linkedin. If you want to chat or get more information about my work, please reach out to me at sjoerdvanrijen@gmail.com